New York Tech launched a new integrated marketing campaign, appearing on Long Island and New York.
The “A Place for You” campaign includes a takeover of the Columbus Circle subway station. It includes 70 printed elements, including turnstiles, stairs and walls, as well as 15 and 30 second videos on 74 digital screens in the station. Additionally, the advertisements appear on exterior elevators and in store windows at Columbus Circle, as well as on billboards in Times Square and bus shelters around the New York campus.
The advertisements are also featured on the Long Island Railroad, Nassau County, Suffolk County, Queens and Brooklyn buses, and on Long Island billboards in Lynbrook and Merrick.
And the message is simple.
“New York Tech is where our diverse population of students, faculty, staff, and alumni come together and create opportunities in the classroom, through research projects and organizational partnerships, of internships and job options,” Joseph Posillico, vice president of enrollment management and acting vice president of strategic communications, said in a statement.
“We are excited to bring our acting culture to the public and increase awareness of our campuses with prospective students, families, community members, commuters and visitors to New York City,” he said. -he adds.
The marketing campaign includes ads on cable and streaming television and streaming and traditional radio, as well as online exposure. To further connect with New York audiences, the university has partnered with Gandhi, co-host of Elvis Duran and Z100’s Morning Show, who will air New York Tech spots on air.
There is also a social media component for members of the New York Tech community who will receive a gift for participating as well as a chance to win tickets to a play or baseball game this summer.