Evoke and Ashfield Health Join Forces to Form New Agile Global Platform


NEW YORK, June 6, 2022 /PRNewswire/ — Today, Evoke announces the integration of Ashfield Health’s marketing and communications agencies to form a new global healthcare brand, experience and communications platform, purpose-built to make more humane health.

Combining two leading global healthcare organizations into one agile platform – as Evoke – creates one of the deepest and most dynamic marketing and communications offerings in the industry. Evoke now has more than 1,400 people across global practice area teams and 12 specialist agencies united and defined by the common goal of making more humane health and unleash the full potential of its people, brands, organizations and the communities they serve.

“Our market is changing rapidly, requiring healthcare brands and organizations to be fluid, constantly transforming and embracing new technologies in their marketing and communications to reach and engage their audience in the most compelling way. C t was the perfect opportunity to create a true proposition unlike anything else in the industry – a proposition that thrives on this type of change, giving our customers the ability and confidence to focus relentlessly on creating ’empathetic experiences for patients that create lasting value,’ said Reid ConnollyCEO and Founder of Evoke.

Evoke’s offering is centered around the global practice areas of Creation, Communications, Policy and Access, Experience, Data Science, Media, MarTech and delivery, and will bring together the best talent from across the Evoke platform to solve the most complex customer challenges.

Evoke will now become one of the world’s largest healthcare marketing and communications organizations and is led by an Executive Committee consisting of:

  • Reid ConnollyCEO and Founder of Evoke
  • Former Global President of Ashfield Health, Amar Urhekarwho takes on the new role of global president overseeing the agencies specializing in marketing and advertising
  • Former CEO of Evoke Kyne, David Kynewho takes on the new role of global chairman overseeing specialist communications and PR agencies
  • Heather ToracCEO
  • Eric Dalydirector of growth

The executive committee is supported by a management team made up of heads of specialized agencies and heads of functions.

“Evoke is a more agile and adaptive customer partner, able to bring together talent and technology at scale for refreshing and seamless partnerships at the therapy or enterprise level, and also offer the most industry expertise depth through our incredible specialist agencies. We make this possible through our incredible people and leaders who share a powerful and singular purpose to make health more human™ – it unites our diverse cultures and inspires us to work harder, better and harder. human, together,” comments Amar Urhekar, Global President.

The integration of Ashfield Health’s specialized marketing and communications agencies into the Evoke platform has been underway for October 2021. The launch follows the acquisition of UDG Healthcare (parent company of Ashfield Health) in August 2021 by Clayton, Dubilier & Rice (which acquired Evoke’s parent company Huntsworth in 2020).

“Our structure celebrates the diversity and uniqueness of the individual agency cultures that exist within our company, while providing the benefits that only a platform with our scale, diversity and global reach can provide. are committed to supporting and challenging our teams, opening up new and unexpected career paths globally, and helping our people grow rapidly in a more inclusive, progressive and personalized way,” said David Kyneworld president.

Evoke is also unveiling a new, updated brand image that reflects key brand characteristics of both companies and represents the key role of innovation and empathy in making health more human™. The new Evoke visual identity and naming convention is shared by all specialist agencies supporting the unified platform structure. Evoke Specialty Agencies now include:

  • Evoke Canale – a public relations, integrated communications and investor relations agency for emerging and breakthrough companies, primarily in the field of biotechnology
  • Evoke Create – a creative delivery agency providing performance-based execution of strategic plans for healthcare and life sciences brands
  • Evoke Galliard – communication agency specialized in scientific storytelling with creativity
  • Evoke Incisive Health – health policy and communications consultancy focused on the UK and European markets
  • Evoke MicroMass – a creative agency with a deep understanding of behavioral science and patient engagement
  • Evoke Mind+Matter – a data-driven global marketing agency that creates engaging experiences for health and life sciences brands
  • Evoke Kyne – global PR and communications agency working with biopharma, foundations and non-profits and government organizations
  • Evoke Navience – a market access agency that helps clients accelerate brand growth from strategy to execution
  • Recall New York, philadelphia cream, San Franciscoand London – a global marketing and brand communications agency in the field of health and well-being

Visit www.evokegroup.com to learn more – new website is live June 6e 2022.

Notes for Editors
For more information or to arrange interviews with Reid Connolly or other members of the Evoke Executive Committee, please contact:

Ashley Makuh
VP Marketing and Communications, Evoke
+1 732 687 3242
[email protected]

Simon Hackett
Global Director of Marketing and Communications, Evoke
+34 651938132
[email protected]

About Evoke
Evoke is a leading global brand, experience and communications platform purpose-built to make health more human™. Organized by global practice areas and specialist agencies, Evoke uses data-driven insights, creativity and applied innovation to solve the most complex challenges in today’s healthcare marketplace. Evoke is a platform for our employees, customers, and the communities we serve to unlock their full potential.

Evoke is part of Huntsworth (www.huntsworth.com), an international healthcare and communications group. Huntsworth’s primary areas of focus are marketing, medical and immersive communications services for healthcare clients, which are primarily large and medium-sized pharmaceutical and biotechnology companies. Clayton, Dubilier & Rice acquired Huntsworth plc on May 1, 2020.



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