Every founder wants to crack the code that will allow them to attract, engage and retain many customers quickly, consistently and at scale. The marketing tactics of thenothing— like blasting emails and recycling the same keywords in a Google Adwords campaign — just won’t cut it in today’s competitive startup market.
While you may want a fast forward button to achieve long-term sustainable growth, you’re out of luck. Instead, consider applying the art and science of growth marketing. When done correctly, growth marketing strategies can take your customer base to new heights, but they also give you something even more valuable: loyal, highly engaged customers.
Implementing growth marketing strategies early in your startup journey is a smart move. That’s why we invited defy.vc partner Brian Rothenberg to lead a session called Growth marketing for startups to Initial stage of TechCrunch April 14. Rothenberg will break down growth marketing, how it can increase both your bottom line and your long-term viability, and how you can get the most out of your marketing dollars.
Rothenberg knows what he’s talking about and he brings a wealth of experience to the startup table. As an investment partner at defy.vc, he finds and supports entrepreneurs who are creating a new reality from their unique insight and vision. Rothenberg’s investments include Aalto, Fourthwall, Moment House, Novi, Office Together, PerkUp, PocketSuite, Snapwire and Thrilling.
Prior to joining defy.vc, Rothenberg served as Senior Vice President of Growth for Eventbrite, growing the company from a small startup to the largest event technology platform and marketplace for live experiences in the world. world – with millions of users, $300 million in revenue, and an IPO with nearly a $3 billion market cap.
Earlier in his career, Rothenberg co-founded SkillSlate, a VC-backed local services marketplace. He built the company through its acquisition by TaskRabbit, which was later acquired by IKEA. He also served for the first 10 years of Yahoo! where, as the company’s youngest product manager, he helped found many of its early ventures.
Whether growth marketing is new to you or you want to deepen your knowledge and strengthen your marketing skills, this session is for you. Join Brian Rothenberg to better understand the benefits of growth marketing and why it’s an essential starter manual strategy.
Early stage of TC will provide entrepreneurs and “wanted” buyers ample time to engage, ask questions, and walk away with a deep and practical understanding of the topics and skills that are critical to startup success. Register today before tickets sell out and prices go up!