Kothari is responsible for measuring whether Facebook’s advertising campaigns meet brand goals. Anyone who pays attention to the problems of modern social media knows that strengthening the Facebook brand, positively affecting public opinion, could be hard work. But she says that “every brand has its challenges”.
Kothari worked at Verizon, Unilever, and Fitbit before joining Facebook four years ago. “What I love about working at Facebook,” she says, “is that the product is always evolving and always changing based on the needs of consumers.”
If you could have dinner with one person, living or dead, who would it be and why?
Ruth Bader Ginsburg is one of my personal heroines. His wit, intelligence, relentless bravery and strength are a source of inspiration.
What are the two main social media sites that you use regularly?
Facebook and Instagram.
What’s on your bedside reading list right now?
I recently picked up “Things We Lost in the Water,” which is a story told from many angles about a Vietnamese immigrant family.
What’s the last show you watched in a row?
I binge “Ted Lasso” last year and now I watch every episode of season two as it falls. The show always makes me smile.
At what age do you hope to retire?
I don’t know if I would ever want to retire completely. I would like to eventually spend more time working with nonprofits. I currently sit on the board of directors of a non-profit organization and have volunteered for several non-profit organizations over the years.
See all 40 winners under 40 from Ad Age.