Cellular Goods PLC (LSE:CBX) said a new survey revealed “significant” consumer awareness of its brand following the launch of its comprehensive marketing campaign three months ago, with other big events to come this was as part of its partnership with Condé Nast.
The company will be the “official wellbeing partner” of GQ Heroes, the business and creative industries summit which kicks off today in Oxfordshire with speakers and artists including Ewan McGregor, Rowan Atkinson, FKA Twigs and Daisy Edgar-Jones, who she says is set to activate her logo and branding to reach more than 2 million people through print, social and digital coverage of the event.
Brand awareness is also expected to be boosted during the event via its influencer strategy, where Instagram, YouTube and TikTok stars with around 1.35 million combined followers have been engaged to deliver targeted social posts.
“Cellular Goods will feature throughout the high profile event, allowing us to not only build the profile of the company, but also educate key figures from industries such as fashion, media and beauty on our products and the wellness benefits of cannabinoids,” said Executive Chef Anna Chokina.
Building on its first out-of-home advertising campaign between March and May, the company invested in targeted marketing and influencer-led content aimed at what it described as “upscale audiences” through publications such as Sheerlux.com, the Evening Standard, as well as Condé Nast and Hearst online titles.
As a result of her efforts over the past three months, a YouGov survey was commissioned of 500 adults, which found that 5.4% of respondents were familiar with the Cellular Goods brand, which she said was not far behind. behind longer established industry brands such as Cannaray and Trip at 7.8% and 6% respectively.
Overall knowledge of cannabidiol (CBD) was found to be 42.8%, while the cannabinoid cannabigerol (CBG) was 9.6%, according to the survey.
Cellular Goods said it was “well placed” to address what the survey found to be the top skincare concerns around visible signs of aging, sensitive skin and sun damage, with its skincare products suitable for sensitive skin and tackling the visible signs of aging caused by sunlight. and UV exposure.
Chokina said the survey “demonstrates how the marketing initiatives we implemented and budgeted for just a few months ago have taken Cellular Goods from a virtually unknown brand to some far more established names.
“Strong brand recognition is fundamental to driving revenue growth and I am extremely encouraged by our investment and strategy that will see the business reach its long-term potential.”