BANGKOK, October 12, 2022 /PRNewswire/ — Big C Supercenter Public Company Limiteda retail store under BJC Group unveils strategies to meet consumer needs in maintaining leadership in Thailand retail through the launch of marketing campaigns including discounts, exchanges and gifts to help revive the economy to welcome foreign tourists.
Big C, Thailand’s main mall, launches marketing campaign to welcome foreign tourists
Mr. Aswin Techajareonvikul. Chief Executive Officer and Chairman of Berli Jucker Public Company Limited and Big C Supercenter Public Company Limited.said that “Big C Ratchadamri, located in the heart of the city and popular with tourists, offers a unique shopping experience for everyone. We will display more Thai products on our shelves with a new product design including more than 1,000 OTOPs or One Tambon One products The highlights of the Thai products list are: durian, mangosteen, crispy vegetables and fruits, as well as ready-to-use ingredients such as pad thai, curry, instant noodles, including Thai-branded snacks and beverages to meet the needs of overseas customers who are looking for products to eat and bring back as souvenirs.”
Big C is offering special promotions at Rajdamri store from today till November 4, 2022. Discounts and freebies with popular Thai brands such as Confanti, Tropical, Green Day, Hershey, Lotte and Lobo are available for shoppers. There will also be special activities, selfies with 8 landmarks of Thailand such as Thai giants, tuk-tuks, swings, dancers, elephants, Thai boxers. Big C has set up a free shopping bag at customer service on the 2nd floor to facilitate your purchases.
“We have offered products that will bring more satisfaction to tourists and also provide an opportunity to introduce OTOP products and Thai processed agricultural products in our stores,”
Added Mr. Veerachart Khamglad, Senior Vice President Commercial Dry Foods, Big C Super Center Public Company Limited.
A range of high-end cuisine is proudly offered by Big C Food Center to welcome visitors. Additionally, customers who spend 1,500 baht or more at Big C Plaza, retailers will also get a free cloth bag from Naraya, BOHO design, available only at Big C, Ratchadamri.
Big C also launched an online store on the Weixin Mini Program. It is considered a pioneer of international e-commerce services providing a better online shopping experience. An all-in-one place to shop, do business and get after-sales services that will allow Big C to connect with huge Chinese consumers who already know Big C products. To order, just to go online and wait for home delivery.
According to Dr. Piyawan Piyapong, Senior Executive Vice President – Digital Platform, Big C Supercenter Public Company Limited, “Customers can also use Big Points to redeem for a discount on purchases of up to 500 baht with a variety of products chosen by Big C since the days of From October 13 to October 16, 2022when 1 point is equal to 1 baht. Moreover, Big C collects all discount coupons for users, which makes it easier for them to apply discounts through the Big C app and Big line CTH.”
“Through this campaign, we salute the opening of the country to international customers traveling to Thailand after the Covid-19 crisis. We believe this effort will encourage both Thais and foreigners to go out and spend more. Moreover, it is a campaign that will greatly increase the flow of currency through the country. This should be reflected in sales growth over the previous year, the fourth quarter will see an increase of more than 500 million baht“, Mr. Aswin concluded.