Bhutan reopens and unveils new marketing campaign


When reopening to international tourism, the Kingdom of Bhutan defined a new tourism strategy.

HE Kinzang Dorji, Bhutan’s Ambassador to Thailand, spoke at a special business event in Bangkok, showcasing improvements to its sustainability policies.

“Bhutan’s lofty policy of high-value, low-volume tourism has existed since we began welcoming guests to our country in 1974. But its intent and spirit have been watered down over the years without us even we realized that,” he said. the message of the Prime Minister of Bhutan on the reopening.

“As we reset as a nation and officially open our doors to visitors, we are reminded of the essence of politics”

The reopening comes with improvements in three key areas: sustainability policy, infrastructure modernization and customer experience.

He also introduced the country’s new marketing campaign “Bhutan Believe”.

Bhutan previously announced an increase in the sustainability fee to $200 per person per night.

This will support development projects in the country.

On September 28, 2022, the historic 250-mile Trans-Bhutan Trail will officially reopen for the first time in decades.

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