New brand positioning promotes financial stability through sponsorships and digital marketing campaigns
DRESHER, Pa., July 28, 2022 /PRNewswire/ — Ascensus, whose technology and expertise helps millions save for retirement, education and healthcare, has announced the launch of its “Get There” marketing and advertising campaign. focused on improving brand awareness and driving preference and demand for Ascensus and Ascensus Supported Products and Services.
The campaign takes an integrated marketing approach leveraging a variety of creative strategies and tactics, including paid and earned digital media created to enhance market visibility, and involves a multi-year marketing roadmap leveraging the initial impact of the launch.
“Our recent unification with Newport Group and refreshed brand identity provides us with tremendous opportunities and natural catalysts to shine a spotlight on our brand,” said Carl Negin, Marketing Director of Ascensus. “Ascensus believes everyone deserves to feel financially secure, and that’s why we’re helping more people save for what matters: retirement, education and health. It’s about leading with a purpose and deliver better results for partners and savers through greater flexibility, more options and freedom of choice, so wherever they want to go, they can get there with Ascensus.
At the heart of the “Get There” campaign is the idea that Ascensus enables others to reach their targeted destinations. For some, such as institutional or channel partners, these aspirations may be strategic, such as transforming a business model or driving profitable growth. For savers, although their destinations are ultimately financial, they can also be emotional, such as achieving the peace of mind and confidence that comes with a more secure financial future.
Describing the new ‘Get There’ brand campaign, Negin said: “It is active, ambitious and achievable, and demonstrates our role as a catalyst for success for our institutional partners, advisors, clients and savers.”
Media buys for the campaign include geoframing, sponsored e-blasts and targeted social media ads. Ascensus is also investing in sponsorship opportunities on NPR Marketand elsewhere.
Ascensus is a market leader in tax-advantaged savings, providing technology, services and expertise that help more than 15 million people save for retirement, education and healthcare.
We are a leading savings program service provider, third-party administrator and government savings facilitator. Our platforms, industry insights and data-driven insights enhance the growth and success of our partners, their customers and savers through co-branded, private label and government partnerships.
Ascensus offers complete qualified and non-qualified pension plan solutions, third-party pension plan administration, ABLE 529 education and savings program administration, health and COBRA savings administration, corporate and bank-owned life insurance solutions, as well as fiduciary and total compensation services.
The Company’s brands include Ascensus; Newport, an Ascensus company; PAi, an Ascensus company; and FuturePlan from Ascensus. Ascensus has over $745 billion of assets under administration and employs more than 5,500 people in March 31, 2022.
For more information, visit ascensus.com and newportgroup.com.