All Roads for Affiliate Marketing Experts Lead to Affiliate Summit India 2022

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The Indian Affiliate Summit (IAS) 2022, organized by the Internet and Mobile Association of India (IAMAI) and the vCommission, kicked off today with a plethora of activities including exciting sessions, masterclasses, panel discussions and exhibits. The 8 of two dayse edition of the IAS will be held on September 14 and 15 at The Leela Ambience, Gurugram.

India’s largest affiliate marketing event, with national and international attendees from over 700 companies, brought together the brightest minds in the industry to network and provided a platform for them to discuss marketing opportunities. move the business forward.

The first day of the conference saw a keynote session from Parul Bhargava, CEO, vCommission on “Lessons from my Affiliate Entrepreneurial Journey”. The summit also included presentation sessions by Satya Kiran, CEO of Whistle and Vaibhav Sisinty, Founder and CEO of GrowthSchool on mobile marketing and growth hacks.

In her keynote address, Ms. Bhargava said, “Affiliate marketing has made businesses millions and people millionaires. The affiliate industry is so young and innovative that no one can say we know everything. Tracing the journey of the India Affiliate Summit since 2015, she added, “As things stand, from where we started this journey, I am very proud that affiliation as an industry, as than department, prevails in most brands, companies and agencies.”

“Affiliate is a massive attraction. As a marketer, if you do your funnel right, with good controls, you can build your brand with a lower funnel,” said Mr. Ameya Kaulgi, VP – Ad delivery and operations, Valueleaf, as advice to marketers.

Throughout the day, there were insightful discussions and deliberations on topics such as “B2B Affiliate Programs”, “Empowering SMBs through Partner Marketing” and others. Industry experts presented new insights, data-driven strategies, and innovative ideas on affiliate, e-commerce, D2C, and more. Anita Nayyar, COO-Media and Communications, Patanjali Ayurved; Hari Pulipati, Head of Industry, Automotive and D2C, Meta; Jahid Ahmed, VP & Head of Digital Acquisition, Content & Social Media Marketing, HDFC Bank, Rumi Ambastha, Director – Brand Marketing, The Man Company.

Commenting on how brands could optimize the lifetime value of their customers, Anita Nayyar, COO-Media and Communications, Patanjali Ayurved said, “It is important to go back to basics in terms of brand benefits and customer engagement and once that war is won, maximizing customer lifetime value. will follow.”

The second day of the India Affiliate Summit, September 15, has an equally stellar line-up of speakers, thought-provoking sessions, and interesting insights shared on social media listening, influencer marketing, and creativity, among others. . Featured speakers at IAS22 tomorrow include Virginia Sharma, Regional Marketing Manager – India, Google Cloud, Nitin

Guleria, Deputy General Manager, Samsung Electronics, Sameer Jain, Vice President and Head of D2C E-Commerce, Max Life Insurance and Nimish Agrawal, Senior Vice President, Head of Marketing, Niva Bupa.

Some of the key players in the performance marketing ecosystem, such as vCommission, Valueleaf, AdmitAd, Xapads, Optimize, Parimatch Affiliates, Propeller Ads, Greedy Game, Whistle and Veve are partnering and exhibiting at this summit.

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