Affilka adds UK-licensed The Phone Casino to its affiliate marketing platform


Affilka by SOFTSWISS has signed a new partnership with The Phone Casino, the affiliate marketing platform announced on Tuesday. Following the recently announced agreement, The Phone Casino now joins the list of partner operators of the SOFTSWISS platform.

The Phone Casino is one of Affilka’s partners to have received permission from the United Kingdom Gambling Commission (UKGC) to operate in the UK market.. It is owned by Small Screen Casinos, an independent operator and B2B provider of software and solutions for the gaming industry.

According to Affilka, as part of the cooperation, Phone Casino will be able to “strengthen its brand position” and find new means of promotion through its affiliate program, Small Screen Casinos. At present, Phone Casino uses profit and loss tracking tools and reports, but plans to expand this list to include payment systems “in the near future”.

“I am pleased to announce that The Phone Casino and Affilka are launching the Small Screen Casinos Affiliate Program which will be a great and effective tool for casino development and growth,” said Anastasiya Baravaya, Product Owner at Affilka. “Affilka offers user-friendly and easy-to-use affiliate and player solutions. Thanks to our platform, The Phone Casino will be able to analyze player behavior and use this knowledge to drive their activity.

Affilka will leverage its status as one of the leading affiliate management solutions in the iGaming market as part of this partnership, SOFTSWISS explains. The platform helps promote casinos, sportsbooks and poker rooms with affiliate programs “tailored to each customer”.

This, in turn, helps organize affiliate activities according to business needs, collect detailed player statistics and optimize marketing costs.. SOFTSWISS’ platform allows operators to manage affiliate partners across multiple brands and enables analysis of partner player ROI.

Affilka by SOFTSWISS is set to use a series of tools as part of the partnership. These include built-in payment processing (Neteller, Skrill, Cryptoprocessing and Bank transfer), and detailed partner and player reports available in the affiliate program interface in CSV, JSON and XML formats as well as through the API.

The platform further provides easy management of affiliate banners and landings and a flexible commission builder (RevShare, Hybrid, CPA and CPL), explains SOFTSWISS. Affilka also offers many publishing optionsand a single affiliate program for multiple brands and products.

“We are proud to announce the evolution of our bespoke platform, integrating SOFTSWISS and Affilka. SSC is now able to offer affiliates the opportunity to participate and promote our product in multiple markets,” commented Taj Ratta, co-founder of Small Screen Casinos Ltd. “The Affilka platform gives our partners transparency and further enables them to leverage SSC’s successes and giving them a true competitive advantage when promoting SSC’s brands.”


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