Affiliate Marketing Platforms Market to Reach $36 Million by 2030

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The study undertaken by Astute Analytica predicts considerable revenue growth in the global affiliate marketing platform market from US$19,217.4 million in 2021 for US$36,902.1 million by 2030. The market is expected to grow at a CAGR of 7.7% during the forecast period 2022-2030.

Affiliate marketing can be done using dedicated standalone software or third party intermediaries by referring a product or service by sharing it on a blog, social media platforms or website. The affiliate marketing platform market is gaining popularity among small brands and publishers because it is easy to use and involves a small investment. Additionally, the affiliate earns a commission each time someone makes a sale through their referral, this includes onboarding, tracking and reporting sales and clicks, referral management, traffic optimization on the site and the payment of commissions. The market is driven by various successful models such as cost per click, cost per action and others. In addition to this, affiliate marketing already has its roots in various industries such as fashion, IT and electronics, sports related products, travel, health, wellness and beauty.

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Based on product, the cost per sale segment is estimated to project the largest market share and highest CAGR in the global affiliate marketing platform market during the forecast period. Moreover, by application, virtual products segment dominated the affiliate marketing software market in 2021 and is also expected to grow at the highest CAGR during the forecast period due to better commissions offered compared to products physical. Additionally, on the basis of industry, the retail and e-commerce industry holds the largest market share in 2021 and is expected to project the highest CAGR during the forecast period owing to the increase in the number of online shoppers. Additionally, based on channel, the direct selling segment is expected to have the highest market share in 2021 and is expected to project the highest CAGR during the forecast period. Moreover, from a regional perspective, Asia Pacific is expected to hold the largest share in the global affiliate marketing platform market over the forecast period.

Market dynamics and trends

Drivers

Generating revenue and jobs through affiliate marketing business models and profitable enterprise program will drive the global affiliate marketing platform market over the forecast period. Affiliate marketing is a performance-based platform and has become a renowned approach to boosting sales and generating significant revenue online. Affiliate marketing programs include content marketing programs (blogs and web pages), coupon site programs, digital assets, and many more that generate income for people. Moreover, as affiliate marketing programs bring high commission to marketers, they are also adopted by various companies due to the low cost structure of advertising the product.

Constraints

The existence of affiliate fraud is a restraining factor inhibiting the growth of the affiliate marketing platform market over the forecast period. As web browsing and online shopping are on the rise, businesses and brands have widely embraced affiliate marketing. It also has risk of fraud involved in affiliate marketing programs such as cookie stuffing, attribution fraud (app installs), typo squatting, stolen data to generate leads are some of the affiliate fraud methods.

Orientation

The current trend of voice searches and AI is creating a significant growth opportunity for the affiliate marketing platform market. Amazon Connect, powered by artificial intelligence, enables any business to provide better customer service at a lower cost. Additionally, by using affiliate automation technologies, affiliates gain the efficiency, insight, and optimization needed to drive change and drive results.

Global Affiliate Marketing Platform Market Country Wise Insights

  • North America Affiliate Marketing Platform Market-

The United States holds the largest share in terms of revenue in the North America Affiliate Marketing Platforms Market in 2021 due to development of new technologies and availability of highly qualified publishers in the region. The high market share of the United States is also due to the presence of numerous affiliate marketing platform providers in the country. While Canada is expected to grow with the highest CAGR during the forecast period. Moreover, in terms of product, the cost per sale segment is estimated to project the largest market share and the highest CAGR in the market. North America affiliate marketing platforms market over the forecast period.

  • Europe Affiliate Marketing Platform Market-

The UK is expected to project the highest CAGR of the Europe affiliate marketing platforms market over the forecast period. Whereas, Germany dominated the Europe affiliate marketing platform market in 2021. Moreover, in terms of application, virtual product segment dominated the affiliate marketing platform market in 2021 and is also expected to grow at the highest CAGR during the forecast period.

  • Asia Pacific Affiliate Marketing Platform Market-

Japan is the most shareholder region, and India is expected to grow with the highest CAGR of 9.8% in the Asia Pacific affiliate marketing platform due to the growing demand for affiliate marketing in the country. While in terms of industry, retail and e-commerce industry holds the largest market share in 2021 and is expected to project the highest CAGR during the forecast period owing to the increase in the number of online shoppers.

  • Middle East & Africa Affiliate Marketing Platform Market-

South Africa is the largest shareholder in 2021 and is also expected to grow with the highest CAGR over the forecast period in the MEA Affiliate Marketing Platform Market. The Affiliate Marketing Platform Market Middle East & Africa will experience steady growth in the coming years as the retail industry expands significantly.

  • South America Affiliate Marketing Platform Market-

Brazil is the largest shareholder country in the South America affiliate marketing platform in 2021 and is also expected to grow with the highest CAGR of 4.7%. Additionally, based on channel, the direct selling segment is expected to have the highest market share in 2021 and is expected to project the highest CAGR during the forecast period. Direct selling has always been a clear communication channel between manufacturer and buyer, which is why it is highly preferred by customers.

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Report attribute

Details

Market size value in 2021

US$19,217.4 million

Market outlook for 2030

US$36,902.1 million

Expected CAGR Growth

7.7% from 2022 to 2030

Year of reference

2021

Forecast period

2022-2030

Main market players

Admitad, Affiliate, Alibaba, Amazon, Inc., AWIN, Bluehost, CJ Affiliate, ClickBank, Converting Team, CrakRevenue, eBay Inc., Everflow, iDev Affiliate, Leaddno, Leadpages, Omnistar Affiliate, Post Affiliate Pro, ReferralCandy, Refersion, ShareASale , Shopify Inc., Studiopress and Tradedoubler AB among others

Segments Covered

By Product, By Application, By Industry, By Channel, By Region

Geographical areas covered

North America, Europe, Asia-Pacific, Middle East and Africa, South America

Personalization options

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Competitive overview

The global market for affiliate marketing platforms is very competitive in order to increase their presence in the market. Some of the key players operating in the global affiliate marketing platform market include Admitad, Affiliatly, Alibaba, Amazon, Inc., AWIN, Bluehost, CJ Affiliate, ClickBank, Converting Team, CrakRevenue, eBay Inc., Everflow, iDev Affiliate , Leaddno, Leadpages, Omnistar Affiliate, Post Affiliate Pro, ReferralCandy, Refersion, ShareASale, Shopify Inc., Studiopress and Tradedoubler AB among others.

Introduction to Segmentation

The global affiliate marketing platform market is segmented on the basis of product, application, industry, channel, and region. The industry trends in the global affiliate marketing platform market are sub-divided into different categories to get a comprehensive view of the global market.

Here are the different segments of the global affiliate marketing platform market:

  • By Product Segment the Global Affiliate Marketing Platforms Market is sub-segmented into:
    • Cost Per sale
    • Cost per lead
    • Cost Per click
  • Segment by Application of the Global Affiliate Marketing Platforms Market is sub-segmented into:
    • physical products
    • virtual products
  • By Industry Segment the Global Affiliate Marketing Platforms Market is sub-segmented into:
    • Transportation
    • Hospitality
    • Health care
    • BFSI
      • Banks
      • Investment/trading firms
        • Multi-Asset Brokers
        • Others
    • Entertainment and media
    • Retail and e-commerce
    • Consumer goods
    • ITes
    • Payment and ticketing
    • Sales and Marketing
    • Others
  • Segment by Channel of the Global Affiliate Marketing Platforms Market is sub-segmented into:
    • Direct sale
    • Distribution channel
  • Segment by Region of the Global Affiliate Marketing Platforms Market is sub-segmented into:
    • North America
    • Europe
      • Great Britain
      • Germany
      • France
      • Spain
      • Italy
      • Russia
      • Rest of Europe
    • Asia Pacific
      • China
      • India
      • Japan
      • Australia & New Zealand
      • ASEAN
      • Rest of Asia Pacific
    • Middle East & Africa
      • Saudi Arabia
      • United Arab Emirates
      • South Africa
      • Rest of MEA
    • South America
      • Argentina
      • Brazil
      • Rest of South America

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