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Affiliate Central Empowers Its Operators to Harness the Power of Direct Human Messaging with Trial Campaigns Reaching 38% Engagement Rates

2mee, the direct human messaging platform that helps online gaming companies take communication and player engagement to the next level, has partnered with RacingTV so the affiliate powerhouse can offer its technology to operators.

This means that online sports betting brands working with RacingTV can create human hologram messages and use them to direct bettors to their sites.

RacingTV partners Bet Victor and SkyBet have been testing the technology for several weeks now and through various campaigns have been able to achieve unmatched engagement and conversion rates.

One messaging campaign worked particularly well with Bet Victor ambassador Harry Redknapp offering a bonus offer for new players that achieved a 38% engagement rate with his holographic message.

2mee’s patented technology allows gambling operators and affiliates to send human hologram messages directly to customers in a way that demands their undivided attention.

It has been deployed by major brands such as BetFred and on their own websites and apps to leverage the power of emotional intelligence to boost acquisition and retention, and provide KYC and compliance messaging with empathy.

Now operators can also maximize the reach of their ambassadors and brand on third-party affiliate media.

2mee was designed to do everything a volumetric studio can do but from a mobile phone. The user simply registers the person delivering the message from any setting, then 2mee recognizes the face and removes the surrounding clutter, focusing the viewer on the person and the message.

James Riley, CEO of 2mee, said: “We are delighted to be working with the innovative team at RacingTV and for its operator partners to be able to use our technology to send direct human messages to punters. This really allows them to stand out from the crowd and take engagement and conversion to the next level.

“Emotional marketing is absolutely the most effective way to engage and connect with consumers and what better way to foster that connection than through a face-to-face message. 2mee enables operators and affiliates to do just that.

Clive Cottrell at Racing TVadded: “Frankly, we have never seen comparable engagement and conversion rates. holograms were active.

“As an affiliate, this not only allows us to acquire increased volumes of new customers for our operator partners, but we also benefit from improved engagement, conversion rates and affiliate revenue streams.”

Luc Zgaga, UK Acquisition Manager at Bet Victor, said, “2mee’s value proposition in delivering a unique human hologram message to prospects was exciting for us to test and exceeded our expectations. We’ve seen solid results well beyond the levels of engagement we get with static image formats and look forward to working with them in the future. »


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