Your average consumer’s cutthroat email inbox is filled with marketing messages. Some contain competitive subject lines, while others are more attention-grabbing emails. Hundreds of businesses send out hundreds of emails every day.
Therefore, your chance of being seen in hundreds of emails remains slim. But you can change that by adopting a new and effective email marketing strategy. Not only does it need to be open, but readers also need to act on it.
Here are 8 effective email marketing strategies that will help you get more traction.
1. Personalize your email
You need to get out of the “Dear John” game. Because it no longer creates a link with the reader.
An important part of email marketing is building a relationship. Do your readers trust you? Do they even know you? When an email drops the gun by soon forcing familiarity, the personalization gets dodgy. You gain familiarity with real life, and the same goes for email.
Remember that all kinds of customizations are not prohibited. The correct form can pay off big. For example, sending an email recognizes the reader’s individuality, such as demographic or purchase history.
The lesson here is to use personalization as a strategy, but in a meaningful way. It takes few connections and acquaintances to put someone’s name when you greet. However, be careful when sending personalized emails specific to the story and the reader’s needs.
2. Consider short and long subject lines
When it comes to creating the ideal subject line, there is only one area to avoid. Unfortunately, that’s the 60-70 character subject line. Marketers call it the “dead zone”. When your subject line is between 60 and 70 characters, the open rate or the number of clicks does not increase.
Therefore, subject lines with 70 or more characters are beneficial because they engage readers and click through to content. While subject lines with 49 characters or less have a higher open rate.
So the question here is: are you looking to increase clicks or opens? Make long subject lines for clicks and make them shorter for opens.
Either way, a good email strategy is to push more words or shrink some to avoid the dead zone.
3. Choose prime time, i.e. 8:00 p.m.
While most quality emails can be written during business hours, those with reasonable open rates aren’t sent from 9am to 5pm. Therefore, the best email strategy is to send it at night.
According to research carried out by Experian Marketing Services, the best time that gets the best open rate is from 8:00 p.m. to 12:00 a.m. This bundle not only performed well in terms of available rate, but also had good click-through rates and good sales.
Deployment delays and other marketers’ inbox clutter go hand in hand. So send an email when people don’t usually send it. Only then will you have a good chance of being seen. The optimal shipping for your customers’ needs is up to you. So, test further to see how the customer reacts when they receive your email.
4. Give something
People like to get something for free. Tools and templates often result in high click-through and open rates. It’s just what readers want.
Readers are always looking for something that brings them value. Tools and templates trump expert interviews, e-books, photo albums, and even puzzles. Don’t believe us? Try it with your list.
5. Have mobile-friendly emails
Mobile opens account for 47% of email opens, according to Litmus marketing company. So if your email list provides you with massive sales every month, do you want to risk that for an email that looks weird on a cellphone?
Design smartly to make sure your email displays correctly no matter where it’s opened. Here are some mobile design tips:
- Convert your emails into a single column template for a quick mobile fix.
- Correct font size for good readability on mobile phones.
- Follow iOS guidelines for buttons that are at least 44 pixels wide and 44 pixels long.
- Make the CTA visible and easy to click. Put it above the fold.
- Keep ergonomics in mind. Many readers scroll and tap with their thumb. Keep essentials accessible in the middle.
6. Consider emails on Twitter and Facebook
Social networks have taken over in abundance. But the king of content is still email which dominates social influence. Many brands have reported receiving more email sales than other social media platforms.
So put more effort into email rather than social media. Set a budget for your marketing campaigns. But that doesn’t mean you have to jump a platform.
7. Send weekend emails
Sending emails on weekends does not trump sending them from 8:00 p.m. to 12:00 a.m. But Saturday and Sunday still work.
Again, the number of emails sent over the weekend is very low. Just like the number of evening emails. Ultimately, this could help your posts stand out more. Opens, clicks, and sell rate margins aren’t important, but in email marketing, every little bit counts.
8. Re-engage inactive subscribers
Your mailing list must be huge. This is a good thing. The only problem is that two-thirds of them may not be active.
According to research, the average mailing list inactivity is 63%. This means that once someone joins, they might never follow your emails again. Therefore, the first few days are crucial in turning your new signup into a devoted email subscriber.
You need to have re-engagement campaigns for unfollowers. This is the best way to make inactive subscribers active.
It’s about doing experiments, like in science. Of course, if you do your experiments, you might find different results that work. But you won’t discover anything if you don’t try it first. So start working on your emails and implement our strategies. We hope it will give you favorable results.