Is Developing A Word Of Mouth Marketing Strategy Worth It? Let’s eliminate that first in case there is any doubt.
Yes it is worth it. This is because these days, with all the competition and constant advertising, consumers are being turned away by things that are over-selling or seem dishonest. So now consumers are looking for other consumers for product recommendations.
But as a marketer, you need to understand this new mindset in people and find new ways to trust your products and solutions enough for consumers to try them out.
So with that in mind, what are you doing? You turn to your customers. People who have tried your products and liked them. But unless they’re super fans, they won’t be talking about you as much as you would like.
In this article, we’ll show you the golden strategies of word of mouth marketing. The most effective ways to get people to recommend you.
What is word of mouth marketing
This section is necessary because there can be a lot of confusion as to what strategies are actually considered to be word of mouth marketing.
Word of mouth marketing is any strategy aimed at increasing peer-to-peer product or service recommendations. This includes organic or paid efforts to increase them.
The goal is to get people to talk about you in a positive way. These are the word of mouth marketing strategies that you can use to do this.
1. Online reviews and customer testimonials
Customer reviews online are more powerful than many people realize. They basically validate that your products are good or bad. And people believe them. Indeed, 70% of consumers believe the opinions of other consumers, even if they are foreigners.
And 89% of consumers try to read reviews when making purchasing decisions. Basically, the majority of people will look for reviews online when purchasing a product, and the majority will decide based on what they say.
As you can see, it is essential that you do not forget your online reviews. So, encourage them as much as possible.
- Send an email a few days after a customer makes a purchase to remind them to leave a review.
- Make it easier for Internet users to leave reviews on your site.
- Make your brand’s message human so people are more receptive to your request for review.
- Ask people directly if they can give you a testimonial that you can use on your site or marketing campaigns.
As a final thought for this strategy:
Have at least 5 reviews online. A product with 5 reviews is 270% more likely to be purchased than a product with 0 reviews.
2. User generated content
User-generated content or UGC has become something of a buzzword when it comes to genuine marketing tactics. “Authentic” is another word that is often used for this type of topic. But both are actually very important to your marketing strategy.
As we mentioned above, today people trust other people for brand recommendations. In fact, 92% of consumers trust brand recommendations from people they know. They even trust online reviews from strangers more than advertisements.
So people using and mentioning your products on social media have the same effect. People see your products on other people and that gives them validation. Just like when you see a product you like on someone in person.
UGC feels authentic because it is. These are just people who wear or use a product they love and sometimes talk about it directly.
It looks much more authentic than a highly produced product image taken on a professional branded set.
Here’s how you can encourage UGC:
- Offer free products to people active on social networks.
- Start a contest where participants must submit a photo.
- Ask people to show you how they like your products on social media.
- Create engaging content that people will want to interact with.
Then if the creator agrees, you can use their content for your marketing campaigns as well.
3. Start a referral program
Another common and effective way to get word of mouth recommendations is to start a referral program. After all, recommendations are benchmarks.
A referral program is all about encouraging referrals by giving program members a unique code or link that they can share with their network. Usually, people who use this code or link for a purchase receive a reward, such as a discount. While the sponsor receives another reward, such as a rebate or store credit.
The idea is that people who love your products are motivated to refer and others are motivated to join.
This strategy is extremely effective. In fact, up to 50% of all buying decisions are influenced by referrals, and they generate twice as many sales as paid advertising.
To start your own referral program, you need to follow these steps:
- Choose your rewards
- Create a page where he will live and it’s easy to find
- Use referral marketing software to generate links for members and track performance
4. Start an affiliate program
In an affiliate program, the brand selects people who already have an audience to reach and provides them with unique links to products on their site. Then when someone clicks on the links and makes a purchase, the affiliate receives a commission.
This way, brands only pay for conversions, which makes this strategy economical.
Affiliate programs work because members are driven by commissions to create content around the brand. This content always looks authentic because the creator is fully responsible for it, the brand just gives them the links so they can make money from their recommendations.
Here are the basic steps to start an affiliate program:
- Choose the commissions
- Create guidelines
- Create a page for people to sign up for the program
- Review applications and monitor applicants
- Promote the program
- Use Affiliate Marketing Software to Generate Links and Track Performance
5. Launch a brand ambassador program
Brand ambassador programs are also part of word of mouth marketing. And in fact, both affiliate and referral programs can be considered brand ambassador programs.
The main goal of brand ambassador programs is to get people who love your brand to represent you. These people can be customers, employees, students, athletes, or anyone else you feel is appropriate.
Once Ambassadors are on-board, they take part in tasks such as creating online content (user-generated content), obtaining referrals, or organizing in-person events.
This way brands can get their message out through people who genuinely care about the brand and in the process. increase awareness and word of mouth recommendations. In return, Ambassadors can get free products, cash payments, commissions, or discounts. It depends on the brand.
Here are the steps to start a Brand Ambassador program:
- Define your goals
- Create guidelines
- Find and recruit the right brand ambassadors
- Train and integrate your brand ambassadors
- Reward your brand ambassadors
- Track the performance of your brand ambassadors
6. Create unique and shareable experiences
People will recommend positive experiences without any prompting. This is the basis for word of mouth recommendations. So take a look at your organization and all the interactions it has with users. Then improve them as much as possible.
Even having great customer service is a valid reason for a recommendation. Optimizing user experience is great for getting organic referrals, but you also need to improve the product experience.
Having a shareable product and experience is the best way to get people to talk about you organically.
Just think how common the term “unboxing” is these days. Everyone loves a good unboxing and that’s why there is so much user-generated content out there. And as we mentioned before, user-generated content allows you to get validation and new customers.
This article was originally published here.