Universities are always coming up with innovative ways to recruit more students through digital marketing. From engaging video content to social prowess and instant messaging, it will be helpful to know what is gaining audience interest. Most focus on streamlining and improving their marketing strategies to make sure they are spending their money well. If you’re a college marketer planning to improve your strategy, here are six tips that will help you attract more students.
Know more about your audience
Knowing more about your target audience and their interests is necessary as this will be the basis of your marketing campaigns. You cannot use a single method to attract more students to your institution. The material for your campaign should depend on the programs or courses you are promoting. For example, you can use Instagram and Facebook for undergraduates, while LinkedIn for MBA programs.
You will need other material to reach international students. For example, you can organize gatherings or events highlighting international candidates. Or you can ask an international student to shine a light on their stories while they are at your institution. Both are great online marketing strategies for international students.
Use high-end material
Another strategy is using high profile campaign materials, very similar to influencer marketing. Because most institutions have famous alumni, you can tell their stories as part of your marketing strategy. Or you can also work with them to promote a program or course through online or television campaigns.
Telling a former student’s current accomplishments is a great way to attract both new and current students. You can do this on social media platforms or on your school’s website. You can also ask top students to be the institution’s ambassadors and influencers, increasing your reach on social media. For example, you can focus on video content that highlights these people and their daily routines.
Create a responsive chatbot
Almost 60% of potential students will expect a quick response from an institution or the same day they fill out the forms. Universities and colleges are less likely to receive follow-up requests if they cannot answer questions from potential applicants within minutes. If you want to make sure that they get quick and short responses, it is advisable to use chatbots.
By using one, you can quickly answer frequently asked questions. If necessary, you can have the conversation forwarded to a live representative who can provide a more personalized response. Incorporating innovative methods into your strategy will likely increase your chances of reaching more people than you expect.
Use SEO for organic traffic
Creating a website will not be enough. If interested students can’t find your website when they search, it won’t get any visitors. Make it your priority to improve the site’s ranking in the search engines to ensure you get a constant volume of traffic. Various studies show that nearly 90% of candidates use search engines to collect information on the internet.
Using the right keywords is essential in any SEO campaign. Do your research to find the best keywords to optimize, strategically included in web content for more effective organic search rankings. Your website must have well-written content that talks about a specific keyword if you want to rank higher.
It will also help to think through what questions applicants might have and what information they are looking for. From there, create useful content that answers their questions. It will also help you rank higher in organic search results.
Create mobile-friendly sites
Interested applicants begin their research on the Internet, and they do so by visiting your institution’s website. Your website should provide an efficient user experience and perform well on mobile devices and desktops. You need to make the homepage and content more accessible, providing a more mobile friendly experience. Additionally, you will need to think about the page speed as this will affect the page rankings of your website.
Most search engines aim to provide the best possible results. This is because they know that users won’t want to visit websites with poor user experience or that are slow. If your website is slow, it will negatively affect your search ranking.
Increase brand awareness
You can increase brand awareness by using display advertising. Display advertising is more effective than billboards, allowing universities and colleges to significantly expand their reach. Using banner ads will allow you to reach more interested candidates based on their online activity. In addition to using eye-catching text, your banner ads should contain GIFs, images, or videos that will appeal to applicants.
It can be difficult to determine the strategy that can promote your institution because you have a lot to consider. One of these problems is the increase in the enrollment rate. If you use these strategies wisely, your institution will stand out even more. It will also help you make more connections with potential and existing candidates.