SEO – Search Engine Optimization
It is one of the most effective and frequently used online marketing strategies for small businesses. SEO helps increase the number of people visiting your website. So, in order for your small business to thrive, you need to make sure that your website is the top ranked site on the search results page. You can use SEO in 2 ways:
- Identify and research the keywords most commonly used by customers, then use them throughout the article
- Provide useful and unique information and content to people looking for answers or solutions
With the advancement in technology, smartphones are the most common devices used by people for surfing the web, making phone calls, and reading emails. Therefore, mobile marketing is currently one of the best marketing strategies for online businesses because it can reach a wider range of customers. To effectively capture the attention of your customers, you must:
- Design an attractive landing page
- Excellent loading speed
- Provide accurate information on products and services
Social media marketing
This is the next generation marketing strategy that has a big influence on your business. A few years ago, marketing was easily done on TV, in newspapers, or in the yellow pages, but today marketing has focused on social media marketing. Especially because people research products and services on social media sites like Facebook, Instagram, or Pinterest before they buy, it is important that you stay active on social media so that people recognize your business.
Video marketing is one of the best marketing strategies used by businesses in today’s digital world. This versatile strategy can be used to promote your business, live broadcast, and also display testimonials from your customers. The advantage of this strategy is that the human brain has a powerful ability to retain what it sees for longer and therefore it is easy to attract customers by what they see. Therefore, design a video that will build your customers’ trust and strengthen a lasting relationship before they even meet you in person.
Statistics reveal that a large percentage of small businesses that have used this marketing avenue have found success. This not only helps you gain new customers, but also bond with your existing customers. In fact, it’s one of the most effective ways to get your existing customers and users to repeat purchases with your brand. It’s a way to stay in touch with your customers and show them that they are always appreciated for doing business with you. Most businesses use email marketing to communicate offers and discounts to their existing customers.
Reviews and ratings
Every now and then you need to keep an eye on what your customers are talking about about your business. Having a great review or rating says a lot about your business. Customers prefer to read other people’s reviews before they think about buying products. So make sure you recognize every customer’s reviews on your website and always be positive when you respond. Go ahead and ask your customers to leave a review or a rating for your business. It’s best to be genuine and just ask for advice. Never allow yourself to upload fake reviews in order to look this good. Listening to your audience will give you enough feedback and ideas on what to improve to make your customers appreciate your brand even more.
Whether you have a small business or a small to medium-sized business, also known as an SME, these marketing strategies can be used to increase profits and convert visitors into leads. So take control of your business in this competitive digital age and make your visibility known by showcasing your business to the world.