When it comes to marketing, staying on top of trends and knowing how to reach your audience are two of the most fundamental assets for success. Whether success for you is about increasing your sales, getting higher conversion rates, building customer loyalty, or keeping people informed, communication is key.
The way we communicate is continually evolving with changes in our daily interaction with technology. There are always new and more effective ways to get the right message across to your audience. Many people prefer to receive text messages while email, traditional mail and phone calls remain effective contact methods.
About Mass SMS
Enter the need for mass SMS services. Mass texting has become a staple for marketers who want to reach as many people as possible in the shortest amount of time. Not only is mass texting less intrusive than cold calling, it’s often more cost effective, faster, and better received by most.
If you’re a marketing professional, work for a school or medical facility, or are part of a municipality, you may already be using mass texting to communicate. However, mass texting means nothing if you don’t have the right tactics. Therefore, developing a well-thought-out strategy is essential to the success of your SMS campaigns.
Read on to see different ways to improve your next SMS mass marketing campaign.
Come with a big promotion
Sending a message to as many people as possible only makes sense if there is no incentive for the recipient. Develop a promotion that significantly benefits your customer if you want to see better responses to your bulk SMS campaigns.
Depending on your business, promotions may vary, but many businesses will entice their customers to make purchases via SMS, usually through exclusive discounts or other perks.
Make your call to action clear
Although a mass texting campaign can be very effective, you need to make sure your call to action is clear. Generally, when sending a bulk SMS, there is a type of goal you have in mind and an action you expect from the recipient.
Whether you’re promoting a sale, sending an urgent alert, or reminding someone to make an appointment, be sure to communicate the desired action. You can use plain language and keep your call to action at the end of your message.
Use appropriate language in your message
Language is a powerful tool, and knowing how to use it effectively can dramatically improve how people respond to your mass text campaigns. Therefore, when writing your message, use appropriate language that matches your campaign.
For example, if you’re trying to promote a promotion or get people interested in a product, use strong language and make your message fun and easy to read. Or, if you’re part of a municipality and you’re sending out a mass alert, be careful and concise, but avoid creating panic through aggressive language.
Find the best time to send your mass SMS
People who sign up to be part of SMS alerts do so out of convenience. Most people find random phone calls to be intrusive and will rarely be answered, especially during working hours. Likewise, people are less likely to respond to emails at the end of the day because they are winding down.
Bulk texting can encounter similar hurdles, as you’ll need to find the right time to send your message. Although people read almost every text message they receive, it won’t do you any good if they don’t have time to respond or interact with your call to action.
Consider messaging near the end of the workday or during a time when people will be able to interact with their phone or computer for an extended period of time.
Limit the frequency of sending bulk SMS
Mass text campaigns are a great way to reach many people in a short time. But like any form of communication, you need to know when enough is enough. Frequent mass texting will prevent people from interacting with your message and will make your campaign appear spammy.
Avoid daily messages and make a thoughtful schedule to send your bulk texts.
If you are a company or an entity with a large number of contacts with whom you need to interact, mass SMS is a marketing tool that you must integrate into your strategies. However, running a successful campaign is not as simple as sending messages to thousands of recipients.
Get to know your audience and develop a message that will match your brand voice and appeal to your target audience. Also, have fun with your SMS campaigns and think outside the box. Sometimes trying something new is a fantastic solution when trying to find ways to improve.