Content marketing is a powerful way to increase brand awareness and attract new customers. It can also help your existing customers to become more loyal. If you’re not currently running a content marketing campaign, read this article to discover 5 ingenious ways to improve your content marketing strategy.
# 1 publish comparison pages
Why would you limit yourself to blog posts only? There are many more options for creating your content and making it stand out from the crowd.
The comparison pages are just one example. What are comparison pages?
Comparison pages are useful pieces of content that help compare similar products or services. You can create a page with two different categories, list the items separately, and then place them next to each other so customers can see how they stack up against each other. This type of information is very useful for your audience because you make known all the options available, not just the ones you offer.
On the other hand, you get more links from authority sites that endorse your content and comparisons. The best part is that by posting comparison pages regularly, you will be able to attract even more customers over time because they see how reliable and informative your website is. It’s also a great idea to promote your comparison pages on social media.
Comparisons can relate to tools (this is what we very often see in the world of SaaS), but also to solutions or problems.
Comparison with passive voice biometrics
# 2 create infographics
Another way to add variety and uniqueness to your content is by creating infographics. Infographics are visual images that present information in a creative format that can be used on blogs, social networks, or website pages.
What kind of data do you have?
There are many opportunities when it comes to using data for creating infographics: compare statistics, add information about your business or industry, share research data.
The variety of topics is huge, so you don’t have to worry that it won’t be interesting to the audience. However, keep in mind that these are informational items, which means they should focus on offering actionable information and not just random, unrelated facts.
Keep the infographic simple – it’s still a visual image, so you need to be able to grab attention quickly with just one glance. Focus on one topic, but don’t ignore the rest of the elements that make up this piece as they are important too: color scheme, font choice, images.
Infographics are a great way to give your audience something useful and different from what they usually see on other websites. They also help you increase brand awareness as people share them quickly due to their visual nature – for example, there is an increased chance of getting retweets or likes on social media.
Sports betting app infographic by Crustlab. As you can see, there are no concrete statistics in this infographic – it just highlights some points that could have been listed!
# 3 Don’t be afraid of white papers, long forms and ebooks
White papers and eBooks are other types of content marketing materials that can be used on articles, landing pages, or blog posts.
They give you more space to present your ideas, which means you need more time to research before you write everything down.
You have the option to include actionable information, statistics that help readers see how they can benefit from using your product / service, customer testimonials… Also, don’t forget to add a personal touch. – explain why these pieces were created in the first place and what has been done to ensure that people get the most out of this information (eg highlighting important points, adding valuable tips).
Make sure you know what your target audience finds interesting and compelling. You can also use some data for this purpose or work on creating the content yourself by analyzing the available feedback from clients on how they approach their tasks.
These documents are usually longer than blog posts, so it’s best to focus more on quality than quantity here – get into all the details that matter, tell real stories instead of just listing facts / figures without any context behind them.
White papers take a lot of effort, but if done right they can help you attract new prospects because people want to know more about your business before making an investment decision. Additionally, ebooks have great potential in terms of sharing – people love to share valuable information with their network and this is also a great way to get backlinks.
A long form CMS guide without head by Kontent.ai – available as an open resource and with a handy table of contents for better navigation.
# 4 Believe in the power of user-generated content
Even if you are the one who will be creating or curating the content, it is worth thinking about how to get more user-generated content on your website.
This can be done by creating a survey that asks people for their opinion / advice on certain topics related to your industry or product / service. You can also inspire them with creative tasks like writing a blog post, making a video, or uploading an image to your Instagram account.
People want to stay on top of what’s going on in the industry and try new things, which is why they will be happy to share something that has been created by someone else. Especially if you give them credit for their work and it relates to your brand in some way.
User-generated content is easy to create, which means you don’t have to worry about deadlines, doesn’t require a lot of resources, and the only thing that matters here is quality (you can provide people for specific guidelines or topics if needed).
YouMap decided to create a collection of social cards created by users and with their tool. They are highlighted on their main page, making them visible to everyone who visits the site.
# 5 Nothing speaks louder than case studies and success stories
Another type of content that has a lot to offer is case studies and success stories.
They present how someone was able to overcome their difficulties and be successful using your product / service. This is why they provide people with inspiration and motivation because it shows them where they can get if they invest in you.
These documents present real stories about individuals or companies who have been successful in bringing about change and often include their experience with your product / service. It is important that you ask clients for permission before using these documents + related photos (in case they are real people) as it can lead to legal issues if done wrong.
People need proof to trust you, which is why sharing customer stories is a great idea because it shows them how you can help improve their lives in some way. You need to make sure that the stories are easy to understand, regardless of your target audience’s basic knowledge of your industry / business (that’s why they need to be simple, not too detailed) + present benefits alongside challenges, because people want to know all aspects of the problem. story.
It might seem like the case studies are time consuming to create, but they’re actually easy to organize using the material you already have, for example, testimonials + blog posts. It’s also worth mentioning here that it doesn’t matter what kind of content you choose to focus on when building your campaign, as all of these mediums serve different purposes and have their own advantages, that is So it’s up to you to choose the one that you think is the most effective. point.
Post Affiliate Pro has gathered all the case studies, success stories and testimonials on one convenient site accessible to anyone without registering.
There are many content marketing ideas that you might want to implement in your business. These materials can all help you attract new prospects and generate more income as long as they are interesting and valuable to your target audience.
Remember, it’s always worth investing in content because there is no such thing as a a money loss. The only way to know what type of content is best for you is to try out different types and see what provides the most value, so don’t be afraid to experiment with these ideas!