4AM Worldwide Wins Integrated Marketing Mandate for Sumadhura Group, Marketing & Advertising News, ET BrandEquity

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Creative communications firm 4AM Worldwide has won the Sumadhura Group’s integrated marketing mandate.

The company will be responsible for raising awareness and visibility of the Sumadhura brand and its projects. He will also handle the overall branding, advertising and digital appearance of the Sumadhura Group.

The company aims to meet the client’s marketing needs and provide results-driven solutions for the next phase of their exponential growth.

Srinivas Moramchetty, Senior Vice President, Sales and Marketing, Sumadhura Infracon, said, “We are delighted to welcome 4AM Worldwide as our new creative communications partner. We want to leverage their extensive experience in integrated marketing communications with a storytelling approach. Today’s consumers are changing every day, so it’s important to the success of real estate companies like us, who have been in business for 25 years, to innovate and engage with customers differently from the brand front and communication of products.

Meenakshi Aggarwal, COO of 4AM Worldwide, said, “Sumadhura Group is a well-established player in the Bangalore and Hyderabad markets. It is actively pursuing its growth and we are delighted to partner with them in their growth. The real estate sector is rebounding as the impact of the pandemic begins to fade, making it the perfect time to engage with the public through in-app marketing.

The agency will focus on increasing brand reach in different geographies through brand building and promotional activities.

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