3 Best Content Marketing Strategies for Startups


For startups, content marketing is one of the best profitable marketing strategies. With content marketing, startups can start with little or no marketing budget and produce valuable content for their target audiences. There are many examples of startups that have made content marketing their primary marketing strategy to win customers for their business. Nerdwallet, a startup that recently went public and now has a valuation of over $1.5 billion, is a recent example. Nerdwallet relied heavily on content marketing to drive all of its traffic and grow its customer base in its first five years.

Startups often use the latest content marketing tools like social media automation tools, APIs, scripts, and even AI-based content tools, but traditional content marketing is often much more effective. Although startups are aware of the value of content marketing, the specific marketing strategies to use to drive traffic and revenue are still unclear to most businesses.

1. Write SEO-optimized blog content

The first step a startup can take to use content marketing is to start publishing SEO optimized blog content for their niche. Starting to post on your blog is an extremely easy way to get started with content marketing, and it’s the most effective long-term strategy for increasing your traffic and attracting customers. With SEO optimized content, you can target specific keywords your audience is searching for and get targeted traffic to your site. If you do this for all relevant queries in your niche, you can start attracting thousands of organic visitors to your site every month.

The first step in writing SEO-optimized content is to use a keyword research service. Examples of this include tools like Ahrefs and SEMrush. With these tools, you can get an accurate estimate of keyword volume, keyword difficulty, and other data points. This will help you find low competition keywords that your site can easily rank for and you can start getting initial traffic to your site.

Also Read: Top WordPress SEO Plugins 2022

Once you’ve started creating a list of keywords you want to target, you can start writing blog posts. It is essential to focus on a set of related keywords per blog post; it will help Google understand why you are trying to rank and it will ultimately improve your rankings. Your startup should focus on creating blog content for your specific audience, which means narrowing down the topics you write about. The more you write about a specific topic, the more authority you’ll gain and you’ll be able to rank better for more keywords. If you’re too lost with SEO terminology in terms of ranking in the SERPs and the best tools to use, you might want to work with a content marketing agency to produce high quality, proven results.

2. Use case studies

An underused content marketing strategy uses case studies. As a startup, you won’t have brand recognition and customer trust because most customers don’t know what your business does. Even if you write great content on topics related to your customers, a customer may still not know if you are able to meet their needs. The best way to showcase your expertise is to write case studies of how your company solved customer problems. A thorough analysis of how you identified, addressed, and resolved a customer’s problem will help you establish your credibility and earn the trust of your customers. Here are some of the ways you can maximize your impact with case studies:

Include your client’s background and story

Although case studies are very analytical and solution-focused, you need to set the stage for your client. At the beginning of your case study, take the time to discuss your client’s personality and the problem they were having. If you are a startup in the B2B agriculture niche, an example of this would be: “Company X is in the B2B agriculture industry and it was facing major supply chain issues due to COVID restrictions”. Your story doesn’t have to be very long, but taking a short paragraph to identify the customer will help other customers imagine that your business is helping them.

Share the solution/results early on

Case studies can be very long and boring for many clients. Sharing the case study results in the front page allows the customer to see the problem and the solution at a glance. If they’re interested in the case study, they can go explore the details and see how your company tackled the problem. This is a good strategy to increase engagement on your case studies and ultimately attract more customers.

3. Guest posting on industry leading websites

A great content marketing strategy is to share your expertise on top websites. With guest posting, you can leverage the audience of the website you are posting on. Instead of waiting months or years to retain your audience, you can start writing articles on relevant topics on authoritative sites in your industry.

Guest posting can generate immediate revenue for your business with the right strategy. If you make a targeted list of where your ideal customers go to read content, you can earn leads by guest posting to the right site. For example, if your ideal buyer persona for your startup is the chief technology officer (CTO), you should aim to post topics on the site that they frequent. Hacker News, Crunchbase, CIO Journal, and VMware are examples of sites you can aim to post to.

By guest posting on these types of sites, you can immediately grab the attention of your target audience and can link to your landing pages and contact information. Many startups use guest posting and other press release methods to gain traffic to their websites and get their first batch of customers. Plus, it’s great for SEO because you can improve your site’s domain authority by getting backlinks to your website.

These are just a few of the ways you can start leveraging content marketing to drive traffic and revenue for your startup. To learn more about how to improve your content marketing, read this blog post on how to create a content strategy.

Ali Ali is a freelance writer and blogger at alisquared.co. He enjoys writing about marketing, freelancing, and building an online business.


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