Now it’s chances are every social media user has seen YouTube stars, Instagram influencers, and other popular content creators asking their followers to use their affiliate links when shopping with a company. Indeed, an affiliate marketing program is an optimal way for businesses to pave the way for leads and earn additional profits.
With websites and a slew of social media platforms, businesses can partner with influencers, celebrities, and even other businesses to create a program that benefits all parties. However, this marketing strategy must be approached in the right way.
Below, 11 members of the Rolling Stone Culture Council share the tips they believe are essential to a successful affiliate marketing program.
Look for genuine trust in your product or service
Authentic use and trust in the product is crucial. I have several affiliate partnerships, and they work because my audience trusts me when I say I use something. Being on both sides, I know it’s essential to have an affiliate that believes in your product and isn’t just looking for a “pay per post” deal. Mid-level influencer marketing is highly underrated. – Cody Jefferson, Kiss the Lion
Understand your audience
Businesses need to spend time, effort, and finances to truly understand their audience, understand their own brand, and trust the data so they can deliver the best possible experiences and develop key relationships for ambassadors, tastemakers, and influencers. influencers who have a genuine connection. to the communities they wish to reach. – Matthew Himes, Levitt LA
Provide affiliates with the right tools
Quality affiliates, a strong tech stack, analytics, and the ability to market across multiple channels are essential. Remember that your affiliate partners are your business partners. Provide them with all the tools they need to succeed. Offer good commission rates, KPIs, accurate real-time reporting, discount codes tied to affiliate accounts, and an experienced manager to help you get results. – Dale Sky Jones, University of Oaksterdam
Reward your affiliates
Incentives are key to any successful affiliate marketing program. Make it easy for your affiliates to bring you new business and reward them heavily for their results! – Adam Ayers, number 5
Focus on communication, monitoring and payment terms
A few things are essential for any affiliate marketing program: good communication between the company and its affiliates, effective sales and commission tracking, and fair payment terms. If these elements are in place, an affiliate marketing program can be a powerful tool for growing a business’s customer base and increasing sales. Without these elements, the collaboration can crumble and fail. – Evan Nison, NisonCo
Recruit an influencer
Partnering with an influencer can be great for affiliate program success for most brands. Influencer marketing largely aligns with the core concept of affiliate marketing, and when an influencer shares your product page through their social media channels, it brings you authority and brand trust. This in turn can significantly affect your affiliate marketing efforts. – Candice Georgiadis, Digital Day
Keep affiliates informed and motivated
Strong relationships are essential with affiliates. Work closely with affiliates to ensure they are happy and supported. This ensures that they will be more motivated to sell your products and services. Maintain good communication to maintain a strong relationship. Keep affiliates up to date with the latest products and offer attractive commission rates. Higher commission rates will entice them to sell. – Thomas Bresadola, Entertainment Simplified
Empower your affiliates
Affiliate members must truly believe in your product and your business. Keep reminding them why. Beyond creating a favorable payout structure, give them plenty of marketing materials, opportunities to share tips and stories with members, and try to create a charity component to reward them more. This creates a network effect and excitement for your business. –Michael Klein, Trees Corporation
Keep in mind
Creating an affiliate program requires a huge amount of up-front work for a massive gain that grows exponentially. The key is to remain a priority for your referral partners. Make it easy to sell your service, make the payment worth their time, and make you the most attractive affiliate partner (using ease and payment) so you’re the one they sell the most. – Victoria Kennedy, Marisa Johnson
keep it simple
Make it really easy to share the link. Make sure there are few steps needed for people to sign up and make it very easy for businesses to get metrics on clicks, misses and hits and of course , monetization! – Susan Johnston, New Media Film Festival®
Make sure your affiliate is aligned
The key to successful affiliate marketing is making sure your affiliate is aligned with your company branding. Positive brand reinforcement is essential, and more importantly, how it is conveyed and promoted can also impact your brand. Affiliate marketing programs can be successful if affiliates are vetted for your brand and stay in line with your message. –Jacob Mathison, Mathison Projects Inc.