10 tips for tailoring your content marketing strategy to your unique brand

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Content marketing can take many forms to work for different businesses. Some rely on social platforms like Instagram. Others opt for blogging and video creation. So it can be helpful to gather advice from a variety of sources to help you create a strategy that works for your unique goals. Read on for a variety of ideas from members of the online small business community.



Grow and engage your audience on Instagram

Instagram offers many unique opportunities to engage with your audience. There are feed posts, stories, reels, and even direct messages. So how can businesses make sense of all of these options as they expand their audience? Read it Social media reviewer post by Corinna Keefe for more details.

Use these social media sites for your business

There are tons of social platforms available for people of varying ages, backgrounds and interests. Companies should therefore carefully consider their target audience when deciding which sites to use. In this post from SEMRush, Michelle Ofiwe actions six sites that could benefit your business.

Build thematic authority on your website or blog

When people visit your website or read your blog, you want them to trust your content. This means that you must have authority in your area of ​​expertise. To verify this Inspire to Thrive post by Folajomi Ballo for tips on achieving that goal. Then go to BizSugar to read the members thoughts.

Get your content found in the age of conversational search

The way people search online has changed. Today, the style is often conversational. Companies should therefore adapt their content to make it easily accessible using these terms. This message from the Content Marketing Institute by Romy Catauta understand advice on this topic.

Get to know the latest facts about content marketing

Every business ultimately has to make the content marketing decisions that work for their brand. However, understanding industry trends can guide some of your decisions. This blog assistant article by Adam Connell characteristics statistics and facts that can benefit marketers.

Choose the best WordPress theme for SEO

There are many factors that go into a business’s SEO strategy. The theme of your website or blog is often overlooked. In this Search Engine Journal article, Maddy Osman sharing advice to choose the best WordPress theme for this purpose.

Create awesome video content to engage your audience

People often go straight to blogs and social media posts when they think of content marketing. But the video is another important element. In this post from the Gold Plateau, Adeyemi Adisa details some of the best tools for creating awesome videos.

Boost your audience engagement

One of the main benefits of content marketing is the ability to really engage with subscribers. Whether you’re blogging, creating a video, or posting on social media, driving engagement is essential. To learn how thanks to the advice of this Biz Epic post by Ivan Widjaya.

Follow these best practices for content planning

Before you can create effective content, you need to plan your strategy. Lee jackson offers advice in this Web Presence article. And BizSugar members discussed their thoughts on the subject here.

Trigger emotions to boost sales

Content marketing can help you stir emotions in your customers and followers. Evoke the right mix of emotions and you might just convince them to buy. Read this Hamas Hassan GrowMap post for tips on using emotions to increase sales.

If you would like to suggest your favorite small business content to consider for a future community roundup, please send your topical tips to: [email protected]

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